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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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mcluhan.dxr
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05060_Field_OMCO T14.txt
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1996-04-10
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701b
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14 lines
A: What about McLuhan as a person? He loved
humor, he collected jokes from around the world,
he loved to study their structures, and he
constantly used that as a leavening agent, not
only to keep the ratings up in his class, but also to
keep people from taking themselves and most of
their subject matters and their specialities too
seriously. He hated specialists. And perhaps one of
the things he would love the most about the ’90s
and the time moving toward the 21st century, is
that with our synergy among corporations and
among media—where Bell Atlantic and many other
groups are merging and the media are changing—
he would have loved this threat that it poses to